Celtic share more information on much-discussed season ticket initiative

By Euan Davidson

June 2, 2021

Celtic have shared more information on the £50 voucher offered to season ticket holders for 21-22.

There was a degree of cynicism in response to the Celtic Club Shop voucher. To some, it seemed like another way to get money back into the club, instead of an actual discount on the season ticket price. After all, shirts retailed at around £65 when the 20-21 season began.

The club, however, still seem keen to push on. They offered a short press release today, stating [Celtic FC]:

“Further to last week’s supporter update, we’re keen to remind our 2020/21 Season Ticket holders that they will soon receive a £50 retail gift voucher.

“This is a thank you to our supporters in recognition of your phenomenal commitment to the Club during such a difficult year.

An exciting seven days for Celtic fans is about to get underway

“The vouchers will be posted and should begin to land from Monday, June 21 with all of our 50,000+ Season Ticket holders expected to receive their vouchers by Wednesday, June 30.

“On receipt of your voucher, you can use it both in-store and online. Your voucher can be used to purchase any items, including adidas kit, trainingwear and accessories.”

And then, inevitably, the club added:

“Across our history, our success has been earned and our reputation built on the shared belief that together, we are greater than the sum of our parts. We are proud to be One Club, since 1888.”

There are surprisingly few pictures of the club shops / (photo by Mark Runnacles – UEFA/UEFA via Getty Images)

Will this voucher scheme satisfy Celtic supporters?

Given that a relatively sizeable number of the support were keen on the Shares for Tickets scheme, this may seem like a literal token gesture. Of course, there are other added incentives; a public training session at Celtic Park, a free SWPL match, cup and UEFA matches, and so on. But it’s not what a lot of supporters would’ve wanted from the club.

At the risk of fence-sitting, it’s a difficult situation for the club. Covid-19 was impactful to every football team worldwide, and Celtic are no exception. A cut to season ticket prices was never particularly likely, given the income they generate for the PLC.

But even then, it’ll probably take more than a voucher and a few other bonuses to come close to placating supporters, in truth. It’s likely that, instead of redeeming the vouchers themselves, some supporters groups will reallocate to The Kano Foundation. This twitter interaction involving the Celtic CEO seems to indicate that it’s a perfectly valid way to use the voucher.

However you use it, and however you feel about it, it’s happening. To some it’s not a big deal, to others it’s a sign of a bigger issue.

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