We all know Celtic are a global brand.
The commercial deal with huge international names like Adidas (and in the past Nike and New Balance) has been a huge hit and has generated millions of pounds for the club which sets us apart, financially, from our closest rivals.
The brand has also helped create a financial chasm between us and the rest of Scottish football to such an extent that we could dominate domestically for years to come.
And to further impact our status across the globe, major Asian media outlet SPOTV are set to broadcast their first Celtic SPFL match to their audience from this weekend’s visit to Ross County.
In a move that was announced earlier this month, the signing of Hyeongyu Oh has certainly captured the imagination of the Korean people to such an extent that as well as broadcasting Celtic matches to Japan, SPOTV have been convinced to branch out their coverage to their Asian neighbours.
Will Celtic benefit directly from the TV deal?
As 67 Hail Hail’s Hamish Carton reported last week, this is part of a deal that was signed with the SPFL so I would imagine that any extra revenue gained would be split evenly amongst the clubs in the league.
But the club is sure to benefit indirectly. Broadcasting to a completely new audience will open us up to new marketing and revenue streams. It will also make a tour of the region more plausible.
Just over four weeks ago Celtic were being touted to face Man City, PSG and Bayern Munich in a tour of Japan which would undoubtedly be broadcast over the Asian region, again exposing the club to various marketing opportunities.
Although the tour is yet to be officially announced, it is thought that July of this year is a date that is being discussed with club officials.
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