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Celtic’s prize money revealed after Europa League exit, ‘this will affect the budget’

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Celtic’s budgets are set to be affected after receiving less than half of the prize money from their Europa League campaign, compared to what they would have earned from a run in the Champions League.

The Hoops were knocked out of the competition despite beating Stuttgart 1-0 on Thursday after losing the first leg a week earlier 4-1.

Champions League money is a different kind of beast, so there was always going to be a reduction in prize money, but finance expert Adam Williams has said that the Hoops will see less than 50 per cent of the £40m they accumulated last season.

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Luke McCowan (2nd L) celebrates his 0-1 with team mates during the UEFA Europa League knockout round playoff second leg football match VfB Stuttgart v Celtic
Credit: Getty Images/ THOMAS KIENZLE / AFP

Celtic’s Europa League prize money revealed

Williams has told 67 Hail Hail, Celtic have pocketed around £15m in prize money from their run to the play-off stages of the Europa League this season.

That doesn’t take into account the revenue made from ticket sales, which he estimates has brought the total figure up to roughly £25m.

Compare that to last season, when everything added together equated to closer to the £60m mark, it is a huge drop-off and one that the Hoops will have to budget accordingly for.

He said: “In terms of pure revenue, you’re looking at £25m. In the Champions League, it’s double that, even in a really bad year. And it could be significantly higher still.

“Scotland will also only have one Champions League place going forward. So, unless the coefficient improves, there is a danger of huge revenue shocks from season to season. Celtic have ample cash reserves to be able to ride that out, but it will affect the budget.”

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Since Scotland will only have one Champions League place from next season, managing those budgets will be key and getting recruitment spot on will be more important than ever.