Dom McKay thanks Celtic season ticket holders after one-day sales record

By Euan Davidson

July 1, 2021

Celtic fans set a new record for season ticket sales in the club’s history, according to CEO Dom McKay.

McKay thanked fans for their continued commitment to the club in an email sent to season ticket holders. The former SRU man, who officially starts his new role at Celtic today, sounded ecstatic in his correspondence. Clearly, his early “handover” process [BBC] has worked to some degree.

In the email, McKay said to fans:

“We have recorded a fantastic level of interest in our Season Ticket renewals and yet again we have the highest number of Season Ticket holders in the country backing the team for the season ahead – a phenomenal figure which is quickly approaching sell-out.

“Last Friday saw the most Season Tickets ever sold by the Club in one day, in our entire history!

“We are all very much looking forward to welcoming our Season Ticket holders back to Celtic Park very soon, and I’m encouraged by the recent Government guidance that indicates a possible return of fans to football in the coming few weeks. We will of course keep you updated as we get information from the Government and relevant authorities.

“The positive impact of having our supporters back at Celtic Park cannot be underestimated as we look to a new era, with our focus firmly set on a return to winning ways.”

“Unwavering support”; McKay thanks Celtic fans

What’s more, Dom McKay was emphatic in his praise for new manager Ange Postecoglou. The CEO said that exciting football under the ex-Australia boss was a tantalising prospect for supporters.

Celtic supporters: faithful, but won’t be fooled / (Photo by Mark Runnacles/Getty Images)

McKay wrote:

“I truly believe that in the appointment of Ange Postecoglou as manager, we can all look forward to entertaining, and more importantly winning football in the seasons ahead and I look forward to sharing these moments with you at Celtic Park.”

Of course, McKay has a duty here. He’s got to, as CEO, make potentially nervous Celtic fans believe they’ve not wasted their money. But as supporters, faithful through and through, his “record day” claim is remarkable. It’s testament to the passion of the support that, even during a pandemic, we’re smashing previous targets.

Our love for the club is undying, unyielding. Now it’s time for McKay, Postecoglou and the team to make sure we’re getting value out on the pitch.

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