Hearts fan and radio presenter Ewen Cameron has fronted up after his bold Scottish Premiership title prediction backfired in spectacular fashion.
A STV Radio Football Show clip now circulating online shows Cameron turning up to a live show in full Celtic kit after losing a wager tied to the title race.
Not surprisingly, Celtic supporters have enjoyed every second of it.
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Hearts fan Ewen Cameron pays up after Celtic call backfires
Cameron, a well-known Hearts supporter, has spent plenty of time this season backing his side and throwing a few digs Celtic’s way along the journey.
That is exactly why this moment landed so well with supporters online.
According to reports surrounding the live STV Radio event at Òran Mór, Cameron agreed to wear the full Celtic kit after losing a title-related wager. Once Celtic got over the line, there was no escape route.
The footage shows Cameron walking out in the Hoops shirt while the room erupts around him, and it immediately became easy ammunition for Celtic fans who had already kept receipts from some of his earlier takes during the campaign.
Cameron takes his Celtic punishment in good spirits
It would have been easy to duck the bet or brush it off, but Cameron leaned fully into it, and that is probably why the clip has spread so quickly across social media.
Football rivalry works best when people are willing to take the return banter when results swing against them, and Cameron deserves credit for handling it properly.
Celtic supporters will still enjoy reminding him about it for a long time yet, especially after some of the title-race noise earlier in the season.
But moments like this are part of what makes Scottish football entertaining in the first place.
For one night at least, a Hearts-daft broadcaster ended up becoming unlikely Celtic content.
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