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How Not Another Penny has affected Celtic’s matchday and merchandise revenue

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The Celtic supporters’ protest against the Parkhead board began as soon as the summer transfer window closed last September.

Celtic fans were unimpressed with the club’s transfer business, coupled with the embarrassing Champions League exit to Kairat Almaty, and that led to the Collective launching the Not Another Penny campaign.

And it seems that the campaign has cost the Celtic board over £350,000 in lost matchday and merchandising revenue.

So far, the protest has hit the Celtic board in the pocket as the club announced unusual discount sales over the course of the season.

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And in Celtic’s latest interim financial report, the Parkhead club reported a drop of 28.9% in total revenue, and it seems that the Not Another Penny campaign is having the desired effect.

Celtic Fans Collective graphic with header 'not another penny' with a red line through the faces of Celtic chiefs Peter Lawwell, Chris McKay and Michael Nicholson
Celtic Fans Collective graphic promoting ‘Not Another Penny’ campaign against Celtic board Credit: Celtic Fans Collective/X

How Not Another Penny has cost the Celtic board over £350,000

While Celtic’s interim report left out financial information relating to matchday and merchandising income, the Celtic Fans Collective have shared just how much the Not Another campaign has cost the Parkhead board.

In a post on social media, the Collective said, “In October, the Celtic Fans Collective launched the ‘Not Another Penny’ campaign in response to continued mismanagement of our Club on many levels.

“The latest plc interim results show it’s working. The campaign goes on until real change is delivered. Not Another Penny.”

The tweet displays a graphic that shows matchday revenue is down by £350,000 and merchandise revenue has been hit with a 15% decline.

What next for the Celtic fans and the board

As it stands, the Green Brigade remain banned from the North Curve, fan media are still locked out from press conferences and Celtic fans are still chanting against the board.

Until Brian Wilson takes up the Collective’s offer to reach a peace deal, then the current stalemate at Celtic Park will continue.

With crucial Europa League games and domestic ties coming up, every Celtic fan is needed to back the team’s push for European progression and a possible league and Scottish Cup double.

The Celtic supporters have made their voices heard, it’s time for the board to listen; and act accordingly.