Celtic board bow down as the ‘Not Another Penny’ campaign shows signs of biting hard

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The Celtic board appear to be feeling the pinch as supporters continue their action against the Parkhead hierarchy.

The Celtic Fans Collective have piled pressure on the board after they launched the ‘Not Another Penny’ campaign back in October.

The campaign was designed to be a long-term pressure tactic in order for fans to send a message to the Celtic board that they are unhappy with how they are leading the club.

And now, just four weeks on, that campaign is clearly working as the Celtic board take an unusual step with their online shop just weeks before Christmas.

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Celtic announce rare 30% pre-Christmas sale

The build-up to Christmas is typically the most profitable part of the year for many online and high street retailers.

Celtic are no different as they rely on fans’ hard-earned cash to help balance the healthy bank balance that earns the board a nice end of year bonus.

Well, the ‘Not Another Penny’ appears to be hitting hard as Celtic announce a rare pre-Christmas sale on all 2025/26 away and third kits.

The sale on Celtic’s Official Store kicked off this weekend and it appears that the club is trying to rake in as much cash as possible in the final quarter of the month.

Now, cynics may say that it could be a Black Friday sale but seeing as it’s being pitched under their Christmas promo, Celtic clearly see this sale lasting longer than the end of the month.

The news will delight the Celtic Fans Collective who have been pushing hard as fans united against the Parkhead board.

The two Celtic board members called out by the Fans Collective

The Collective have been hard at work this week highlighting the deficiencies of the people who are active on the Celtic board.

This week, Celtic director Brian Wilson was told that his time is up as the Collective told him he is ‘no longer capable of providing meaningful challenge to the CEO or CFO’.

After that, the Celtic Fans Collective targeted Tom Allison and told the non-executive director his position at the club was ‘compromised’.

So not only are the Celtic board feeling the pressure from fans publicly, they are also feeling it hitting them in the pocket as fan action to force change continues.