No.1 trending: Celtic are the only show in town again as video takes YouTube by storm this week

By John McGinley

February 4, 2022

The official SPFL highlights video of Celtic’s victory over Rangers has already garnered over one million views on YouTube as football supporters from around the world take in the majesty of Paradise.

Reo Hatate scored two goals and assisted another as the Bhoys ran out 3-0 winners against their arch-rivals.

The SPFL uploaded highlights later that night, with the video quickly becoming one of the biggest on the platform this week.

In fact, it was in the much-coveted number one ‘trending’ spot for almost the whole of Thursday, bringing in a whole new audience to the regulars of Scottish football.

For comparison’s sake, Celtic’s win over Dundee United pulled in just 100,000 views.

Celtic videos on the SPFL channel get a significant boost when it’s the club’s new Japanese stars feature prominently. Daizen Maeda’s first goal at Celtic, for example, also broke the one million mark.

Kyogo Furuhashi meanwhile has brought in an incredible four million views from his hat-trick against Dundee alone. That makes it the second most-watched video in the history of the SPFL account, behind a Virgil van Dijk goal which is sitting at a huge 12m.

Ange shows his class again as a brilliant week for Celtic continues

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Ange shows his class again as a brilliant week for Celtic continues
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67 Hail Hail (Youtube)
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Nine of the ten biggest videos on the SPFL’s account are magical Celtic moments over the years, including the famous Scott Brown getting tackled at Aberdeen footage and Shunsuke Nakamura’s screamer against Rangers in 2008.

There’s been a real uptick in interest in Scottish football from countries like Japan and Australia this season as a new era dawns at the Bhoys.

Even on 67 Hail Hail, a much smaller channel, we’re noticing a difference. Around 15% of our YouTube audience is now from Australia, for example.

Photo by ANDY BUCHANAN/AFP via Getty Images

Celtic have also launched an official Japanese website and social media channel, already racking up more than 40,000 followers.

It’s exciting stuff. While it may be harder to transfer into commercial income than you’d assume, there still could be opportunities for Celtic and indeed the SPFL in time as the audience grows and grows.

In other news, Kris Boyd issues weak response to Celtic after club took issue with Callum McGregor comments.