"Really delighted with it"; Anton McElhone initiative is working out for Celtic at Lennoxtown

By John McGinley

May 27, 2022

Former Wales international Hal Robson-Kanu has been talking up the link between his turmeric supplement company and Celtic.

The Turmeric Co, owned by the former West Brom man, is a leading producer of natural turmeric shots, which are used by a number of professional football clubs and elite athletes to enhance their recovery and health.

As we discussed last November, Celtic signed a partnership with them to assist endurance and recovery in the Celtic squad working under Ange Postecoglou.

And Robson-Kanu reckons the initiative, publicly fronted by head of sports science Anton McElhone, is proving to be a hit at Lennoxtown.

Speaking to The Herald today, he said: “Sportsmen and women are hyper-aware of what can improve their recovery, improve their performance. When we launched The Turmeric Co, there was an immediate, massive demand for the product we had.

“Within two or three months of us launching, we were supplying the English national rugby team and Team GB athletes. We now have a fantastic relationship with Celtic.

“Our association was initially driven by their nutritionalist. He wanted to offer a natural solution to their players and staff that would support the health of their team. 

“The feedback from Celtic, from their nutritionalist and from their head of sports science Anton McElhone, has been absolutely phenomenal. They are really delighted with it. It has played a key role in the recovery and health of their players and backroom staff.”

Any edge Celtic have in the sports science is obviously welcome.

The Bhoys can play upwards of 60 games a season if there’s success, giving players very little time for rest and recovery, especially if they earn international caps regularly.

There have previously been positive reports of McElhone’s impact on training and the squad since joining last year and this would appear to be just the latest evidence of it.

In other news, Celtic on course for record £100m-plus revenue.