We’ve seen some strange things as Celtic supporters over the years, but Subway sandwiches blasting Eddie Howe?
It’s been hard to watch some of the odder slanging matches in Scottish football over recent years. Ryan Christie v Falkirk, Rangers v Little Mix [BBC], everyone v Joey Barton. Yet, just when you think some kind of normality is returning to our landscape, something so seismic, so impactful, just changes everything.
Subway are dishing out patter about potential Celtic manager Eddie Howe. And it isn’t good patter, either.
The ubiquitous sandwich giants handed out this slice of punditry:
Talking about miserable! Celtic appointing Eddie Howe as the new manager. That’s not even putting crisps on your sub but taking away the meat of your sub. #CrispIn
— Subway® UK (@SubwayUK) April 7, 2021
This was in response to a complaint about the fast-food outlet using crisps as an ingredient. It’s good to know that we’ve got our priorities sorted out in the era of Covid-19.
Nobody mentioned football, either. So, despite their lovely green branding, Subway immediately got themselves into hot water with some Celtic supporters. Mostly, because it reads a bit like when Charlie Nicholas tried to come back from Jeff Stelling’s glasses jibe on Sky Sports [YouTube].
Sometimes, all the training you do as a journalist never quite equips you for what’s ahead. This is one of those scenarios.
“Focus on sandwich making”; Celtic supporters react, Eddie Howe will surely be devastated
Again, this is all very strange.
As ever, Celtic fans saw it and immediately got to work ridiculing the fast-food giants.
You guys should focus on Sandwich making and not football banter.
— Leonard Smith (@lenere118) April 7, 2021
This is some of the worst
patter I’ve ever seen. pic.twitter.com/fll0gR9ayx
— Kev Murray (@KevMurrayOff) April 7, 2021
Subway with the Charlie Nicholas level patter 😂
— Tomato Sauce (@RMcD89) April 7, 2021
Is the guy running subways Twitter Charlie Nicholas 🧐
— Martybhoy (@MartinMartybhoy) April 7, 2021
— Joe (@J0EWATS0N7) April 7, 2021
Well, maybe you should go also then Jeff because a- you couldn’t see driving home the other night, because you’ve- you don’t even wear your glasses in- in er, TV incase you get- you get slagged off so, why don’t you just er, you just stick to specsavers and I’ll do the game.
— Kenny Lindsay (@Kenny_Lindsay) April 7, 2021
Don’t you sell veggie subs?
— Joe (@joehullait) April 7, 2021
— Diego (@kurtschnider) April 7, 2021
Eddie Howe: if you’re reading this, sign the contract. Make this stop.