The money Celtic can earn from Europa League qualification
Last night’s Celtic performance against AZ Alkmaar has made Europa League qualification this season, and a decent chunk of money, a very realistic proposition.
Ange Postecoglou and his Bhoys still have to finish the job in the Netherlands next week, but the two-goal lead is certainly very helpful.
I’m now expecting us to produce a professional performance next Thursday and book our place in the group stages.
So what of the prize money? We know that qualification for the Champions League is a lucrative business, but what is the Europa League looking like in 2021?
Well, it’s not unsubstantial.
Qualification for the group stage banks Celtic an automatic €3.63m (£3.11m). Then, there’s prize money on offer depending on performance.
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Each win is worth €630,000 (£539,000), with draws earning a team €210,000 (£180,000).
Group winners then receive €1,100,000 (£942,000), and second-placed team get €550,000 (£471,000).
But, of course, that’s not the only money on offer in the competition. Celtic will earn a lot more from what would hopefully be three sold-out 60,000 crowds, as well as getting a share from the TV market pool, which is added on to the prize money above by UEFA.
All in all, the money we can expect to earn simply from qualifying for the group stages and performing decently goes well beyond £10m.
That’s important cash to Celtic.
While the financial drop off to the Conference League isn’t as dramatic as from the Champions to Europa League, it’s still crucial that the Bhoys finish the job against Alkmaar next week.
It could be the difference between signing an extra player in the closing stages of August, or at least help the club better prepare for transfer windows moving forward.
Financially it’s undoubtedly been a difficult year for the Bhoys. Other clubs may be suffering more due to our prudence over the last few years, but the pandemic took its toll.
We missed out on maximising revenue via the Champions League, but we now have a brilliant chance to soften that blow and stick to the club’s budget for the year, which is determined by Europa League participation.
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