Tony Bloom has just come to Hearts and vowed to try and give Celtic and Rangers a run for their money.
Celtic fans will welcome a challenge in the Scottish domestic competition after watching the club sweep all before them for the last 25 years.
With Celtic picking up another nine-in-a-row, six trebles since the turn of the century, and are now vying for their fifth title in a row, the challenge from Rangers has, by and large, been pretty non-existent for over two decades.
And as Celtic’s trophy-count racks up, Hearts owner Tony Bloom has stepped up with a near £10m investment in the Tynecastle club and appears to have fired a warning to Celtic and Rangers.
Hearts ‘firmly believe’ they can split Celtic and Rangers
Bloom, who also owns Matt O’Riley’s Brighton, has finally concluded his £10m investment into Hearts.
And as the ink dries on the details of his 29% stake in the club, Bloom has vowed to ‘disrupt the pattern of dominance’ that has been going on in Scotland after appointing James Franks to the Tynecastle board.
Bloom told Hearts’ official website, “I am absolutely thrilled to be investing in Hearts. I firmly believe in the club’s ability to disrupt the pattern of domination of Scottish football which has been in place for far too long.
“This great club has a bright future and I look forward to seeing that unfold in the months and years ahead. The appointment of James as my representative on the board underlines the importance I attach to my investment in the club.
“James has been a trusted associate of mine for many years and I believe that his wealth of experience in the football industry and strong business acumen will be a tremendous asset to the board and to the club.”
New Hearts owner was not warning Celtic, it’s Rangers who should be worried
In many ways, Bloom’s ‘disrupt the pattern of domination of Scottish football’ really is aimed at Celtic because as explained previously, Rangers have offered nothing in terms of a real challenge in Scotland.
However, it should be the Ibrox club who should be worried. Hearts appear to have got their affairs in order and will look to challenge at the top end of the table.
With Rangers appointing a new manager under new ownership, they are closer to being caught by teams below them than they are to catching Celtic.
Last season Hibs were closer to Rangers in third spot than the Ibrox club were to Celtic in second and any early slip ups will put new manager Russell Martin under pressure at the beginning of next season.
Tony Bloom has fired shots towards Glasgow today but it’s not Celtic who should be worried.
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