Dom McKay is ready to invest the money generated by Celtic supporters into the first-team squad. He’s been “blown away” by ticket sales this month.
McKay is the new man in charge after the exit of Peter Lawwell, who formally steps down as CEO at the end of the month.
At yesterday’s media events he talked up the revenue generated by fans.
Now he’s told The Scottish Daily Mail [26/06 print edition, page 115] that he’s ready to invest that back into the team for the rebuild.
McKay said: “One of the critical elements of that, in terms of finance, is getting supporters back into the stadium. And I’m blown away by the level of uptake in our season tickets.
“It’s only been a short window in terms of season tickets, but the volume of sales is almost unprecedented in the last couple of weeks.
“That’s massively helpful in terms of our forward planning, to enable us to invest in the squad.”
MORE CELTIC STORIES
The deadline for season ticket renewals expired yesterday. McKay also told us in the fan media event that sales were “off the scale good”, so it’s clearly a message he wants to get out there.
McKay comments on Celtic squad investment have to be actioned
The new CEO made a number of grandiose claims throughout the media events yesterday. And that’s fine of course, we like ambition. However, it really does need to be followed up on.
What he can’t do is whip us up into a frenzy and then not deliver, or at least not explain why it wasn’t possible to deliver. This is the new era of transparency we’re heading into with Celtic, which will also bring accountability.
It’s not about us being nosy fans. It’s just about us having confidence that the club is doing all it can to spend the revenue, that is largely generated by supporters, wisely.
In any case, these comments seem to be positive. I’m not trying to be a downer. I just hope that McKay and Celtic know we’ll remember statements like these.