Celtic fans have had to deal with the news that the club have extended their deal with Adidas in the run up to the big Rangers game this week.
The final Glasgow Derby of the season appears to have been overshadowed with the news Celtic and Adidas will be partners for the foreseeable future.
It is rumoured the Adidas deal is worth £30m to Celtic over a 10-year period as both organisations continue their collaboration.
With Celtic fans reacting strongly to the news, Adidas’ press release on Celtic’s website shows just how much the sportswear giant appreciates the club and the supporters.
- READ MORE: Fans will be surprised as details emerge of Celtic’s bumper contract extension with Adidas
Adidas hails ‘legendary’ Celtic and ‘passionate’ Parkhead support
It’s clear that Adidas value Celtic as a partner or else they wouldn’t have extended their current deal.
But their true feelings have been shown this morning in the press release announcing their continued partnership with Celtic.
In the statement released on Celtic’s official website, Adidas said, “We are delighted to continue our partnership with this iconic and legendary football club, with such a passionate and dedicated global community of supporters.
“The club has seen great success on and off the pitch across all teams over the last four years, and we look forward to the next stage in our partnership.”
Adidas’ net worth and incredible 2025 Q1 turnover as Celtic deal is announced
Adidas is one of the world’s biggest sports brands. Valued at £36.4bn the German sportswear giant is a behemoth on the world stage.
However, as the Celtic deal was announced, Adidas released a statement just two days ago that showed their power and financial standing in the first quarter of 2025.
- Revenues increasing nearly € 700 million to € 6,153 million in Q1
- Currency-neutral sales up 13%, driven by adidas brand growing 17%
- Adidas brand with double-digit growth across all markets and channels
- Operating profit improves significantly to € 610 million
- Operating margin up 3.8pp to 9.9%, reflecting gross margin increase and strong overhead leverage
- Net income from continuing operations more than doubles to € 436 million
There is no doubt Celtic are partnered with a global powerhouse and it bodes well for the Parkhead club financially for the next few years at least.
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