The encouraging Celtic news that's gone under the radar in Sky Sports announcement
As we told you earlier today, Sky Sports has extended its stranglehold on the Scottish Premiership until the summer of 2029.
The broadcaster will continue to show the biggest Celtic league matches for the foreseeable future, in a deal that has many detractors.
While the headlines are likely to be made by the men’s game, there has been some encouraging news for women’s football too, that has gone under the radar.
As Celtic aim to improve the exposure given to the women’s game in Scotland, it is good to hear that Sky Sports will show live Scottish Women’s Premier League action for the first time.
In their press release, Sky say they will show: ‘A minimum of five SWPL or League Cup matches exclusively live each season from 2022/23, with scope to increase further during the term.’
Added to this, the broadcaster will become ‘an official partner’ of the SWPL as well as the ‘title sponsor’ of the SWPL League Cup for the next seven seasons.
At a time when women’s football is making strides with every passing month, Celtic and Scottish football can’t really afford to get left behind.
Interest in Fran Alonso’s side is growing consistently, with last season’s League Cup and Scottish Cup double attracting many new supporters.
The team has also played in the Champions League recently as well as having a game at Celtic Park just months ago.
So even more exposure in the form of Sky Sports – even with only five games – can only be seen as a good move.
It’s only going to grow as time goes on.