Report: UEFA strike record $1.5bn deal with US broadcaster and Celtic will want a part of it

By Lewis Laird

August 19, 2022

Reports this afternoon have confirmed that UEFA has agreed a new record-breaking broadcast deal for the US media rights worth $1.5billion [The Athletic].

Broadcast companies CBS, Viacom and Paramount fought off competition from Amazon to agree a six-year deal to acquire the rights.

The total package paid is believed to be worth $1.5billion, which breaks down to $250million per season. This is also a dramatic increase on the $100million per season paid by Paramount and Univision in the current US TV deal.

Photo by Christof Koepsel/Bongarts/Getty Images

Having now secured the rights in the US from the 2024/25 season, the new deal will cover the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference league.

Of course, in 2024, the world’s most prestigious club competition is set to undergo a whole host of changes, including this latest TV announcement.

Alongside the new TV deal in the US, it was reported in June that the UK would have a new TV deal of their own.

Both Amazon and BT are expected to pay around €1.7bn (£1.46bn) to UEFA for the shared rights across the three European competitions.

Not only will there be changes across the board from a television perspective, but also within the format of the UEFA Champions League.

The tournament is set to follow a new ‘Swiss Model’, and be expanded to 36 teams, with the regular 32-team group stage being eliminated.

Instead, from 2024, the teams which take part will play 10 group stages game; five at home, five away, before the top eight automatically advance to the last-16 knockout stage, and the following 16 teams go into a play-off round to decide who takes up those final eight slots [The Athletic].

Photo credit should read VALERY HACHE/AFP via Getty Images

Celtic will want to be involved as Champions League prize pot continues to grow.

This season, Ange Postecoglou and his Celtic squad are preparing to embark upon the Champions League for the first time since 2017.

With the Hoops now back amongst the biggest clubs in the world, supporters are buzzing to see the Hoops in action at Celtic Park and on the road.

For those involved in the backroom at the club, I am sure they will also be delighted with the Bhoys’ involvement in the competition due to the prize money that is on offer, even just for taking part.

By 2024, that could reach new levels once again, and Celtic won’t want to be missing out on that money like we have for the last four seasons.

So, hopefully, across the new few years, we can see the club become more consistent in European competition.

In other news, Ange Postecoglou’s full Friday transfer comments as he’s asked about Haksabanovic to Celtic.