Celtic’s partnership with Adidas continues with yet another announcement this morning.
Since Celtic extended their Adidas deal back in May, there have been an incredible FIVE new pieces of kit launched in three months.
Celtic fans have not been impressed with the amount of cash being drained from their pockets and the design and style of much of the new merchandise.
And now, Adidas and Celtic have joined up for the sixth time this summer with yet another new announcement as the club launch the new 2025/26 away kit.
Henrik Larsson helps launch Celtic’s new 2025/26 away kit
Celtic have launched the new kit using a promo video featuring club legend Henrik Larsson in a clever move that is likely to draw huge attention to the new merchandise.
Also featuring in the video are Charlie Mulgrew, John Collins and Tony Roper alongside current stars of the Celtic Men’s and Women’s teams.
Priced at a minimum of £75, it will be interesting to see how the Celtic fans react to more cash being syphoned out of their pockets as unrest over the lack of summer signings grows.
How Celtic’s deal with Adidas is already paying off despite fan unrest
It’s arguable that the only piece of merchandise fans have been happy with is the new Celtic 2025/26 home kit from Adidas.
Despite the kit’s ridiculously high price-point, fans have been buying the kit in their droves. Celtic are tipped to rake in millions of pounds after extending their deal with the German sportswear giant.
67 Hail Hail’s finance expert, Adam Williams told us back in May that the Parkhead club ‘will get a greater cut of merchandise sales’ which will see the value of the £30m deal soar over the course of ten years.
So despite fan unrest at the number of new merchandise launches, Celtic’s partnership with Adidas is already paying off for the Parkhead board.
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