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‘Insane’ – Fans make their feelings perfectly clear to Celtic about new Adidas range

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Another month and another new Adidas range for Celtic fans to get their teeth into and their wallets out for.

Celtic extended their Adidas contract at the end of last season as their partnership with the German sportswear brand continues for the next 10 years.

The Adidas deal makes financial sense for Celtic as the Parkhead club continues to build on the strong worldwide appeal of the giant brand.

However, just over seven weeks since the new deal was signed, Adidas have launched three new pieces of merchandise and it seems like the Celtic supporters have already had enough.

Celtic fans celebrate with an Irish flag during the UEFA Champions League 2024/25 League Phase MD8 match between Aston Villa FC and Celtic FC at Villa Park
Photo by Julian Finney/Getty Images

Celtic fans send Parkhead board a strong transfer message after Adidas announcement

Celtic fans are desperate to see fresh faces being brought to the team this summer. More than halfway through June, only Kieran Tierney has arrived at Parkhead.

With potential deals reportedly in the pipeline, the first message to Celtic is loud and clear:

With Kieran Tierney added to the team and Callum Osmand and Benjamin Nygren deals close to being concluded, the club appears to be on track with this.

But that didn’t stop others from sending a similar message:

@duffman197332 replied, “Don’t care, improve squad.”

@saltandseaglas1 with tongue firmly in cheek said, “Announce Lennon Miller.”

But the criticism didn’t stop there.

Fans send Celtic a furious message about latest Adidas pricing

This summer has been a financial drain on the Celtic supporters and the team have not even kicked a ball yet.

As well as having to deal with the third Adidas launch in seven weeks, fans are also being drained of their hard-earned cash for upcoming Newcastle United friendly at Celtic Park.

Celtic fans fumed at being charged £25 for a meaningless game and it seems that the pricing of this latest Adidas range is now the last straw for many.

@Alfa6409 nailed it with just one word, “Incessant.” The seemingly never-ending release of Adidas gear does seem like that.

@Mac_PSAwarrior was blown away by the cost of the new gear and said, “Insane prices!”

And finally, @Smc___1888 simply said, “45 quid for a t-shirt.”

Indeed.