‘Chase yourselves’ – Celtic fans blast release of new adidas US Pack as launch goes down like a led balloon

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Celtic and adidas have enjoyed a tremendous partnership.

They joined forces in 2020 as the sports clothing manufacturing giant signed a five-year deal with the Hoops worth around £25m.

In May, Celtic CEO Michael Nicholson announced that the deal had just been extended by a whopping 10 years and now worth £30m to the Bhoys.

Since then, Celtic have released their home and third kits for the 2025/26 season, the third jersey not going down too well with Celtic fans.

Training gear dropped in June, with fans bemoaning how expensive it is these days to cop a few strips and leisurewear items from the Celtic Store.

Well, the launch today of the new adidas US Pack has been met with the same contempt.

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Celtic fans react to launch of adidas US Pack

Inspired by baseball sportswear design, the range features a US jersey, hoodie, t-shirt, trousers and shorts.

Celtic wrote on X announcing the drop: “🇺🇸 Get 4th of July ready 🍀 Stars, stripes, and Celtic style in the new #CelticFC x @adidas US Pack. Now available online and in-store.”

Celtic defender Auston Trusty and women’s team star Shannon McGregor are shown modelling the new range, but fans are less than impressed on X.

@Bricky67_ said: “Just needed to pay £5 to access this now you want me to spend another £70? Chase yourselves.”

@MMcadidas wrote: “A whole range just for a pre season jolly? Turn it up Celtic,do you think every supporter has rod Stewart’s money ffs”.

@jg2394044 posted: “Trusty must be doing more modelling than pre season training Yous just don’t know when tae chuck it Geez a break”.

@jamesh220279 asked: “Is this a football account or basically a shopping channel?”

@CptBaconBaps said: “Can you not just sign some actual football players”.

While @2Cowabunga1 summed up most supporters’ feelings: “Sell sell sell”.

How much are the US Pack items?

Celtic and adidas have released five new clothing items as listed above, and the US jersey will set you back £70.

The hoodie has been priced at £60, while the t-shirt will cost £35 to purchase. It’s a whopping £60 for the tracksuit bottoms, and the shorts are a huge £38.

If you are keen on buying every piece of clothing, which is not something many, if any, Celtic fans will be doing, then it will cost a total of £233. Extortionate stuff.