YouTube and Twitch to broadcast Celtic U17 fixture from MLS x Adidas tournament

By Euan Davidson

March 30, 2022

Yesterday, we brought you the news that Celtic would be participating in the MLS Generation adidas Cup in the USA, but now we know YouTube and Twitch will be streaming the tournament.

Youth teams from across the world will be involved in the American tournament. Celtic’s game against FC Cincinnati 2005 Academy, as well as games involving Roma, Manchester United and Flamengo youth sides, will be broadcast through YouTube and streaming service Twitch [MLS]. That’ll be on the 12th of April.

Should Celtic progress to the latter stages, there are plenty more broadcast opportunities. In recent years, Twitch and YouTube have shown eSports, sometimes involving Celtic sides. However, this is a new frontier in terms of broadcasting for Celtic.

Photo by Ira L. Black – Corbis/Getty Images

YouTube, alongside DAZN, broadcasted Women’s Champions League games for free. With Amazon and other large streaming sites exploring football broadcasting, it’s an exciting time.

For Celtic’s U17 side, it’s an exciting opportunity. Typically, youth games in Scotland aren’t broadcast anywhere, unless you count the odd B Team or Glasgow Cup game.

The tournament, being hosted in Frisco, Texas, is an excellent chance for young Scottish players to show their talents on an international stage. Although – obviously – the time-zone difference might be tricky for viewers on these shores, it’s still great that friends, family and Celtic supporters can keep up with the MLS Generation adidas Cup.

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It’s really not long until the tournament begins in earnest.

Running from the 9th to the 17th of April, it really is a massive opportunity. Celtic, who have signed players from the US in recent years, can use it as a scouting opportunity.

That is, of course, as well as preparing young players for the spotlight of the first-team.

Photo by Chris McGrath/Getty Images

It’s surely a good thing all-round. Thought a gamut of US teams will be at the MLS Generation adidas Cup, so will teams from Europe and South America. A chance to pit contrasting styles against each other will surely make for an interesting watch.

For Celtic, it’s also a chance to prove there’s a more holistic, all-encompassing football philosophy. If the Celtic youth players can press, keep the ball and dominate oppositions’ final third, then it’s a promising sign indeed.

We’ve seen some evidence of this, as an excellent goal for a Celtic youth side against Manchester City counterparts shows.

With a platform on YouTube and Twitch, these are exciting times for the Celtic Academy, with an MLS adidas tournament providing a competitive yet tantalising getaway.

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