There have been a fair few changes in Scottish football following the conclusion of the 2024/25 season.
Celtic ended the season with two trophies and narrowly missed out on the Treble, but that doesn’t hide the dominance that continues to be created by one half of Glasgow.
Rangers have brought in new investment, as well as a new manager in Russell Martin, whilst Hearts have done exactly the same.
Derek McInnes is Hearts’ new manager, on top of the fact that Brighton owner Tony Bloom has invested in the Jambos.
And Bloom is shooting for the stars now that he has a big say at the Edinburgh-based club.
- READ MORE: Gordon Dalziel reacts to the suggestion that investor Tony Bloom can help Hearts overthrow Celtic
Simon Jordan says new Hearts investor Tony Bloom’s Celtic claim ‘for the birds’
The last time a team, outside of Celtic or Rangers, won Scottish football’s main crown was in 1985 when Sir Alex Ferguson’s Aberdeen triumphed above all.
Since then, it has been the two in Glasgow leading the way, but in the last 15 years, Celtic have swept aside everyone before them.
But with Bloom wanting to take the likes of Celtic off their perch after his investment into Hearts was confirmed, Jordan told talkSPORT that his comments were ‘for the birds’, even he can’t do anything but sound ambitious.
“Well, there’s the task,” said Jordan on Bloom trying to stop Celtic and Rangers. “Well, (£10 million is going to do) nothing.
“But £10 million is the acquisition of other people’s shares, so that’s what other people have asked for in buying into the football club. That’s not a limitation of his investment, and also, if you have young players in Brighton’s academy who aren’t quite ready for their first team, he can filter those players into Scottish football.
“Of course, the converse applies, which means, if you get some stars playing in that particular team, you might find them playing in Brighton’s team sooner or later than later.
“The idea that they are going to disrupt Celtic and Rangers, I think, is for the birds, but notwithstanding it, why not set that as your benchmark?
“Surely, he isn’t going to come in and say, ‘my objective is to make sure we stay in the SPFL’. People will go, ‘what?’ Don’t be silly. If you shoot for the stars, then you might take the moon on the way through.”
Jordan on Celtic ‘myth’ after Bloom’s comments
Jordan, who owned Crystal Palace during his time in English football, went on to mention Celtic’s Champions League run last season.
Brendan Rodgers guided the champions of Scotland to the play-offs, but Jordan was having none of it and stated the club’s run was all a ‘myth’.
But he noted the shape Celtic are in, amid Bloom’s comments, and how it’s still good for the overall picture of Scottish football.
“Celtic are in fine fettle, thank you very much,” added Jordan. “They are living off the myth about how well they did in the Champions League last season to give themselves extra pomp, because they didn’t qualify.
“But they got a couple of results in the Champions League, because of the way the configuration of teams they played against facilitated that outcome.
“But they are dominant in their league. What I would say, given that I was heavily criticised for my thoughts on Scottish football, if we get these guys investing in these sort of teams, and they make them better, then the only thing that can happen is the league gets better.
“If the league gets better, then maybe the broadcast deals get better, and maybe it gets better for everybody.”
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